"I don't know, I just got a weird feeling."
That was all my client's wife would say about the new CTO.
A client I've coached for almost ten years tells this story about his first company.
Their tech stack was getting to a place where they needed a killer CTO, and they found him. He interviewed perfectly. Technical, willing to get his hands dirty, knew Facebook ads and social. They extended an offer and he accepted: "I'm in, I'm joining."
Then the team had a little happy hour, and my client's wife came along. She met the new CTO and shook his hand. That was the whole interaction.
Driving home, my client asked what she thought of him. She said she got a weird feeling.
He got frustrated. What does that mean? Do you think he's dishonest? What's the logic?
"I can't tell you that. I just got a weird feeling."
That was Thursday. Monday morning, the guy was supposed to start. Nine o'clock came and went. Nine forty-five. At ten thirty they called to check on him. At one o'clock, an email arrived reneging on the offer.
My client's wife couldn't explain what she felt, because it didn't come from the part of us that explains things.
But most founders are running every decision through the part of us that explains things. It's only one of four intelligences you have access to, and people tend to mistake it for the whole of intelligence.
The brain is an organ. A very useful one, and a limited one.
The vast majority of it is concerned with survival. That made sense for hundreds of thousands of years, when the concerns were lions, tigers, and bears. But biological evolution is slow, and we're walking around with the brain of our ancestors in a world that looks nothing like theirs.
The result is a mind that's fundamentally miscalibrated. The actual threat to your physical survival today is close to zero, and your brain is operating as if it's threat level ten. Studies show that threats to our social status register in the brain identically to threats to our physical survival. So a tough board meeting or a key employee quitting sets off the same alarms as a predator.
That miscalibration shows up in your predictions. Our fear-based predictions about the future are almost always wrong, if not the literal opposite of what happens. I've watched founders delay firing a head of engineering for six months because their mind insisted the team would fall apart. When they finally did it, people were relieved and stepped up in surprising ways.
And there's a deeper trick. The intellect is concerned with your survival, but it presents itself as concerned with your fulfillment. It tells you that if you just do these things and hit these results, then you'll feel content. We all know billionaires who are living proof that this promise doesn't hold.
I like to say the heart pumps blood and the mind pumps thoughts. We don't treat every heartbeat as urgent news. But thoughts are so magnetic that we give each one our attention, and often our belief.
1. The Head. The intellect that thinks. It's extraordinary at breaking problems into steps and imagining things that don't exist yet. It can point to partial truths. The trouble starts when you treat it as the whole of intelligence, because of the four, it's also the slowest, filtering reality through layers of conditioning before it produces a thought.
2. The Heart. Your emotional center, and also the center of desire. Often what's really happening is the heart wants something, and then the head goes to work figuring out how to get it, or goes to work convincing you that you don't really want it because it's scary or risky.
Here's how you can tell them apart: following what your head wants requires effort and discipline. Following what your heart wants is effortless. A client who "should exercise more" grits his way through a program for a few weeks and quits. A client who realizes his heart just wants to play joins a tennis league.
3. The Gut. The seat of intuition. It's a deep, grounded knowing that arrives instantly and bypasses thought entirely. If I ask someone what their gut says and they take a while to answer, they're not answering from their gut.
One caveat: fear and shame can block it. As kids we knew exactly what we wanted, and most of us slowly learned that some wants weren't appropriate to have. Over time that atrophies our ability to hear the gut at all. This is also why "trust your gut" fails as advice on its own. Without awareness, what feels like a gut signal might just be fear talking.
4. Universal Intelligence. The first three intelligences live in the body. This one isn't limited to the body.
We tend to think of ourselves as isolated individuals, each generating our own intelligence. But I think there's an intelligence in the field that comes through our individual expressions, and the mind is more like a receiver than a generator.
You may have experienced being in a group and having a thought, staying quiet, and then somebody else says the thing. Or one person in the room is always the risk taker, and for some reason the conservative one suddenly says let's go for it, and someone else becomes the voice of caution. There are different energies in the field, and they want to come through, regardless of who voices them.
1. Move your attention into your body. Bring your attention to the space around your heart and get curious about what's there. Then down below your navel. Ask: What does my head want? What does my heart want? What does my gut want?
2. Calibrate with your extremes. Pick something that's a known full-body yes. For me it's a fresh powder day on the mountain, where I can feel an upwelling of energy just thinking about it. Then something draining, like a full day of tax prep. Those two sensations become your map for reading everything subtler in between.
3. Practice on low-stakes decisions. Where to eat dinner. What to do with a free Saturday. For a long time, a free Saturday actually stressed me out, because I was trying to figure out the right answer to bike ride versus gym versus hike. Asking what I wanted, instead of what was right, dissolved the whole problem. Build the muscle here before you use it on whether to launch internationally.
4. If the gut goes quiet, check fear and anger. Sometimes the knowing is there and the implications are blocking it. I want out of this partnership. I don't want to build this business anymore. Ask yourself what you're scared might be true. Anger is the other doorway. Anger is the energy of boundaries and wants, and it shows up when something you want isn't happening. Both point straight at the gut.
5. Look for the whole body yes. The Conscious Leadership Group calls it a whole body yes: your head, your heart, and your gut all say yes at once. You know it as a hell yes. Notice that a hell yes is never an intellectual conclusion. It's an energy in your body. When all your intelligences align on the same answer, that's the signal to trust.
6. Then widen the circle. Frederic Laloux, in his book Reinventing Organizations, describes seeing your company as a living organism with its own evolution rather than a machine you feed inputs. From that view, your job shifts from figuring out to sensing. The same attunement you built in your own body, you can point at your team: Where's the aliveness? What wants to happen here? And then allowing whatever life wants to happen is letting universal intelligence operate.
Aliveness is what it feels like when every intelligence says yes at once. Your head, your heart, and your gut aligned on the same answer, with energy moving through your body.
And if you really look at why you want all the things your intellect thinks you want, it's because you think they'll make you feel alive. So following aliveness is the more direct path to the thing you ultimately want to experience. It's also universal intelligence moving through you.
I have countless examples of clients who followed their aliveness into choices their intellect never would have approved. Going to an event that made no sense on paper, and meeting the person who became an amazing partner or customer or team member. They come back describing seemingly miraculous synchronicities: I couldn't have possibly predicted this, and yet look what happened.
That's what opens up when you stop navigating with one intelligence. The more open and less reactive you become, the easier it gets to create the results you want.
Your intellect can only take you where it can already see. The other three know the way to everything else.
With love,
Dave Kashen