PRIVACY POLICY

This Privacy Policy explains how [Your Business Name] ("we," "us," or "our") collects, uses, and shares information about you when you visit davekashen.com (the "Site"), subscribe to our newsletter, or interact with our content and advertising. If you do not agree with this policy, please do not use the Site.

• Controller: [Your Business Name], [Your Business Address]
• Email: insights@davekashen.com
• Website: https://www.davekashen.com

If you have questions about this policy or our data practices, contact us at insights@davekashen.com.

•  Email address (required to subscribe)
• Optional fields you submit (e.g., name)
• Messages you send us

• Device and usage data (IP address, browser type, pages viewed, timestamps)
• Cookie and pixel data used for analytics and advertising
• UTM parameters and referral information (e.g., utm_source, utm_campaign)

• Open/click information from our newsletter (to understand engagement and deliver content reliably)

We do not intentionally collect sensitive categories of personal data.

• Email delivery: Send the newsletter, confirmation emails, and service messages
• Content fulfillment: Provide your requested download(s) (e.g., Creative Tension visualization)
• Analytics: Understand site performance and improve the Site and newsletter
• Advertising & measurement: Run retargeting and measure ad performance
• Security & abuse prevention: Detect spam/bot signups and protect our services
• Legal compliance: Maintain records as required by law

Where GDPR/UK GDPR applies, we rely on:

‍• Consent for sending marketing emails and setting non-essential cookies/pixels
• Legitimate interests for security, fraud prevention, and service improvement (balanced against your rights)

You can withdraw consent at any time (see Your choices).

We use cookies, local storage, and pixels for:

‍• Essential operations (e.g., basic site functions)
• Analytics (e.g., Google Analytics 4)
• Advertising (e.g., LinkedIn Insight Tag and similar)
‍
Where required, we display a cookie banner and will only set non-essential cookies after you give consent. You can change choices at any time via Cookie Settings (link in our footer).

We work with service providers that process data on our behalf, including:Email service provider: ConvertKit (newsletter delivery, email analytics)

• Website & forms: Webflow (site hosting/forms)
• Automation: Make (Integromat) (routing form data to email service)
• Analytics: Google Analytics 4
• Advertising/retargeting: LinkedIn (Insight Tag) and, where used, other ad platforms (e.g., X/Twitter)

These partners may set cookies or read existing cookies when you visit the Site and may receive limited information (like your IP address and device data) to provide their services. We do not sell personal information.

We share information with:
‍
• Service providers (processors) who support our Site, email, analytics, and advertising
• Legal/Compliance recipients where required (e.g., to comply with law, enforce terms, or protect rights)
• Business transfers (if we undergo a merger, acquisition, or asset sale)

We do not sell your personal information. Under some state privacy laws (e.g., California), using advertising cookies/pixels may be considered a “share” for cross‑context behavioral advertising; see Your rights to opt out.

• Newsletter records: kept while you are subscribed and for up to 24 months after unsubscribe (for suppression/records), unless a longer period is required by law
• Analytics data: retained according to our analytics provider settings (e.g., 14–26 months) We will retain data only as long as necessary for the purposes set out in this policy.

• Unsubscribe: Click “unsubscribe” in any newsletter email or contact us at insights@davekashen.com
• Cookies: Manage preferences via the Cookie Settings link in our footer (where available)
• Ad choices: Use platform controls or opt‑out tools provided by LinkedIn and other platforms; you can also adjust your browser settings to block/clear cookies

Your rights depend on your location. Where applicable (e.g., under GDPR/UK GDPR/CPRA), you may have the right to:

• Access, correct, or delete personal information
• Port your data or restrict/object to certain processing
• Withdraw consent where processing is based on consent
• Opt out of “sharing” for cross‑context behavioral advertising (California)

To exercise rights, email insights@davekashen.com. If you are in the EEA/UK, you also have a right to lodge a complaint with your data protection authority.

‍California residents: Use our Do Not Sell or Share My Personal Information link (in the footer) to opt out of cross‑context behavioral advertising. We honor Global Privacy Control (GPC) signals where required.

If you access the Site from outside the United States, your information may be processed in countries that may not provide the same level of data protection as your home country. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) with our service providers.

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is 100% secure.

Our Site and newsletter are intended for individuals 16+ and are not directed to children. We do not knowingly collect personal information from children.

We may update this policy from time to time. When we do, we will revise the “Effective date” above and, if appropriate, provide additional notice.

If you have questions, requests, or complaints regarding this policy, contact us at insights@davekashen.com.